Want to step into marketing your business online without breaking the bank? Organic social media is your way forward.
Wave goodbye to expensive ads and say hello to Facebook, LinkedIn, Instagram, and TikTok (as I write this, Twitter, sorry ‘X’ is still around but let’s be honest, it’s just not performing for businesses at the moment) – your free platforms to build a community of fans and loyal customers without spending on advertising.
What do we mean by organic social media?
Organic social media is the free content you share like posts, videos, memes, and Stories. Anything that’s not paid ads.
Getting your strategy right with organic content can work wonders for boosting your follower count, and sales.
People love to engage with social media and often use the platforms as a way to escape, to learn something new, be inspired, entertained, and to connect. If your organic content does at least one of these things, you’re off to an amazing start!
Better brand visibility
8 out of 10 customers are more likely to buy from a brand they follow on social media and 76% of social media users have purchased something they saw on social media. That’s serious influence.
Millions of people hang out on Facebook, LinkedIn, Instagram, and TikTok daily. Creating a business profile and posting regularly puts your products or services in front of new customers. And it’s not just about new faces; it’s about treating your ride-or-die fans like VIPs too.
By sharing content relevant to your target audience, and communicating with those who engage with your business, organic social media allows you to build an online brand presence with the only cost being time and effort.
Building a community
Social media is a two-way relationship.
Show your customers some love by responding to comments and messages promptly, and they’ll make sure everyone knows about it, and you.
63% of customers want brands to provide customer service on social media and 71% of consumers who have a positive experience with a brand online are likely to then recommend the company to their friends and family.
There’s no shortcut to building your community, it takes time and effort. But sharing behind-the-scenes peeks, team shenanigans, and special events with your fans adds a human touch. Suddenly, you’re not just a brand; you’re part of their story and community. To them your brand isn’t just about what you sell; it’s about the people behind it.
Remember, it’s not just about what you say, but how well you listen. Your customers’ opinions matter – show them you care, that you value their opinions, and you’ll foster strong relationships that stick.
The cost effective marketing option
You don’t need a big budget to be successful on social media.
The most successful brand accounts are those that provide clever, attention-grabbing content that stops the scroll.
Organic content can actually be your secret weapon in maximising the impact of your paid ads, think of it as a sidekick! Especially as you can even target specific demographics and interests with low-cost advertising alternatives on platforms like Facebook and Instagram.
Once you’ve built up a solid organic following and community, and you’re ready to put a small amount of money behind ads, those followers can help boost the performance of your paid ads. This could be through shares with their own followers, commenting on paid posts, or even tagging their friends. Their support helps increase the reach and engagement of your paid ads.
Profiles filled with promotional posts are a turn off, making people less inclined to follow. But if you’ve got an exciting and engaging feed full of organic content, they are hooked and start following your brand because they enjoy what you’re posting.
Social media is important for connecting with your customers in a personal way. By engaging in two-way communication, sharing behind-the-scenes content, and valuing customer feedback, you’ll be on your way to building a loyal and dedicated following in no time.
So, what are you waiting for? Get your business profile set up on your chosen platform and start engaging with your target audience today.